2020–2021
Mono B Athleisure
The retail branch of Mono B Clothing was launched in December 2020, during the Covid-19 pandemic. The retail site was also created to strengthen and broaden Mono B’s brand awareness, something that the company and its new owners believed would ultimately help Mono B’s wholesale customers who are spread throughout North and Central America, Europe, and Australia.
After designing the digital and print collateral, I had a limited role in marketing of Mono B Athleisure.
Website Design
We were given one month (no kidding) to build the Shopify site. I created the layout and wrote the copy for the product page as well as the auxiliary pages.
To meet the deadline, we used a Shopify theme for the landing page and product category pages.
Packaging & Merch Design
Mono B Athleisure was retail-oriented. It ought to have a different feel from the wholesale Mono B Clothing. Packaging and merchandise were designed to reflect this, as they were geared more toward retail customers and influencers.
“Find Your Power” Black History Month tee and sticker design
“Find Your Pride” Pride Month tee and sticker design
“Find Your Pride” Pride Month tee and sticker design
Icons Development
I came up with the “balance scale” icons to further reiterate the Mono B retail slogan (“Find Your Balance”). Hover over the icons to find out what they represent.
Key features:
Balance scale:
vIDEO aNIMATION
Mono B Athleisure: “Multi Summir” (2020)
Software: Premiere Pro, Illustrator
Video and editing by Etiquette House, Los Angeles. Animated effects by Yuska Lutfi Tuanakotta.