Title: Head of Creative Sales & Marketing
Timeline: October 2020 – Present
Software: Adobe Photoshop, Illustrator, InDesign, Lightroom, PremierePro
Website Platform: Shopify (mymonob.com/previously monobathleisure.com)
We launched the retail website on December 12, 2020. It was the year of the Covid-19 pandemic and athleisure and loungewear — two types of apparel Mono B specializes in — were selling at an all-time high. The new owners of Mono B decided to capitalize on this.
The retail site was also made to strengthen and broaden the Mono B brand awareness, something that the company believes will ultimately help our wholesale customers who are spread throughout America, Europe, and Australia.
Shortcuts to each section
MYMONOB.COM
PACKAGING & MERCH
ICONS DEVELOPMENT
MONO B ATHLEISURE BLOG
AUDIOVISUAL
OTHER NOTABLE MENTIONABLES
monobathleisure.com
We were given one month (no kidding) to build the Shopify site. I created the layout and wrote the copy for the product page as well as the auxiliary pages.
We use a Shopify theme for the landing page and product category pages in order to meet the deadline. I only wrote the copy and supplied the images.
Packaging & Merch
Mono B Athleisure Hang Tag Design
Mono B Athleisure Hang Tag Design
Mono B Athleisure Hang Tag Design
Icons
I developed these icons as a succinct and eye-catching way to display each item’s features. I came up with the “balance scale” icons to further reiterate the Mono B retail slogan (“Find Your Balance”). Hover over the icons to find out what they represent.
Key features:
Balance scale:
Mono B Athleisure Blog
Blog helps with SEO, and as a new retail site, we need every help we can get.
Click here to read the “News. But Make it Fashion” blog posts on mymonob.com.
Audiovisual
Mono B Athleisure: “Multi Summir” (2020)
Software: Premiere Pro, Illustrator
Video and editing by Etiquette House, Los Angeles. Animated effects by Yuska Lutfi Tuanakotta.
Other notable mentionables:
- I was adamant about creating a holistic shopping experience that includes a seamless returns process and installed an app to help the team manage returns and refunds.
- I created the GoogleAnalytics and connected it to our website.
- I make sure the products are uploaded correctly with accurate product information and icons, and add the related product (“Find Its Match”).
- The PR company we hired to help us with publicity gave us a list of charities to work with for Black History Month, and all of them are too vague and aren’t in line with Mono B. I found a charity called GirlTrek and successfully persuaded the team to work with them instead for February 2021.