2016–2017
Olivia Leigh Jewelry
This company was the retail branch of the jewelry wholesaler Accessories West Imports, located in Van Nuys, CA.
Role: Photographer & graphic designer.
Logo Redesign (2016)
The logo redesign was not drastic. We kept the signature script and turned the cherry blossom tree into the seal. The cherry blossoms were painted pink for a more feminine look. Two variations were created: a more square version and a landscape version.
Website dEsign
The Olivia Leigh Jewelry website used BigCommerce for its retail platform. I was responsible for designing the site within the BigCommerce parameters, as well as taking photos (product and editorial) and writing copy, including product descriptions.
COpywriting (2016–2017)
Here are some samples of the hundreds of product names and descriptions I wrote for Olivia Leigh Jewelry (and Accessories West Imports).
photography
My main role at Accessories West Imports/Olivia Leigh Jewelry was as the product photographer. The editorial-style photos were used on various campaigns, both digital and print.
Social Media ads
Apart from taking the photograph used in the campaign, I also set up the ad campaign that ran on Facebook for our Black Friday event in 2016.