Mono B Clothing (Wholesale)

Title: Head of Creative Sales & Marketing
Timeline: April 2017⁠–August 2021
Software: Adobe Photoshop, Illustrator, InDesign, Lightroom
Website Platforms: Open Cart (October 2020 onwards), Magento (August 2017 – October 2020)
UI/UX Integration: Authorize.net, Acuity Scheduling, Google Analytics, PayPal
Ads Integration: MailChimp, Google Ads, Taboola

I began working for Mono B Clothing in April 2017, and I am proud to be a member of the e-commerce team that has more than quadrupled our online sales with more than a third of orders coming from our own website and the rest coming from a combination of other wholesale sites (FashionGo, LA Showroom, OrangeShine, and Faire).

One of the things I had the privilege to work on at Mono B Clothing is setting up its brand identity through design. Some guidelines:

Mono B Clothing is a ready-to-wear fashion company; we only use photos in color, which is why the supporting graphics (such as logo, anniversary logo, and texts) are in black, white, or grey.
The typeface used from August 2018 onwards is Roboto and its variations (previously it was Montserrat). Roboto is sans serif, 100% free, and is mostly available on every computer and smartphone. This font is used for all texts, including on banners, on supporting assets, in editorial books, and on email blast with MailChimp.
Apart from Roboto (for the body), the editorial books use Bodoni and its variations, including Bodoni XT, for the titles.
Banners on all other platforms (FashionGo, LA Showroom, OrangeShine) and social media pages such as Twitter and Facebook covers, must be adopted from banner on monobclothing.com.