2020–2021

Mono B Athleisure

The retail branch of Mono B Clothing was launched in December 2020, during the Covid-19 pandemic. The retail site was also created to strengthen and broaden Mono B’s brand awareness, something that the company and its new owners believed would ultimately help Mono B’s wholesale customers who are spread throughout North and Central America, Europe, and Australia.

After designing the digital and print collateral, I had a limited role in marketing of Mono B Athleisure.

Website Design

Packaging & Merch Design

Icons Development

Video Animation

Website Design

We were given one month (no kidding) to build the Shopify site. I created the layout and wrote the copy for the product page as well as the auxiliary pages.

To meet the deadline, we used a Shopify theme for the landing page and product category pages.

All

monobathleisure.com Pages

Supporting Graphics

monobathleisure.com Sustainability & Ethical Practices Page

monobathleisure.com Returns & Refunds Page

monobathleisure.com Promos & Coupons Page

Mono B Athleisure Green/Recycled Lifecycle Graphics

Mono B Athleisure Women Size Chart Graphics

Packaging & Merch Design

Mono B Athleisure was retail-oriented. It ought to have a different feel from the wholesale Mono B Clothing. Packaging and merchandise were designed to reflect this, as they were geared more toward retail customers and influencers.

All

Hang Tag

Influencer Box

Merch

“Find Your Power” Black History Month tee and sticker design

“Find Your Pride” Pride Month tee and sticker design

Icons Development

I came up with the “balance scale” icons to further reiterate the Mono B retail slogan (“Find Your Balance”). Hover over the icons to find out what they represent.

Key features:
Four-way Stretch Highwaist/Abs Support Moisture-Wicking Eco-Conscious/Recycled Fiber Specialty Fabric Keeps You Warm Seamless Technology Keeps You Cool